Graphic Designer, Amy Goldsmith

No one in any creative field would be successful without graphic design.  Let's be honest, the way you market yourself is pretty much everything.  You create an image for yourself or your business largely through your logo and other visual branding.  And just because I may be able to visualize a design plan for your interiors doesn't mean I am skilled in visualizing how my personal logo should look - what type of font, colors, spacing, paper, graphics, etc.  For me, this is when I enlisted my friend Amy Goldsmith, a free-lance graphic designer in Denver.  Amy is super fun, adventurous, and downright hilarious.  We met through some friends on a camping trip.  So when I was charged with the task of "branding myself" for my resumé and portfolio class last spring, Amy was my lifesaver.  Our friendship started as she helped me develop my logo for my jewelry business, and continued as she created my personal interior design branding.  I am thrilled with the results.  

Business card pdf

A sheet of my business cards on pearly metallic 120 lb. stock.

Interior design portfolio cover.

Jeweled Sparrow business card pdf.

Actual jewelry business cards on gold metallic 110 lb. stock.

I'm not sure if you can tell, but I opted to use the same sans serif font on both business cards.  It is called Quaver Sans, and you can download it for an optional donation from Lost Type Co-Op.  I am a bit obsessed with this font and have used it everywhere from my branding to design concept pages and presentations.  It is clean, modern, and works with many different design styles.

I also wondered over to Paper Plus in Denver to figure out what paper I could use.  I was on a tight budget and opted to print and cut all my cards myself.  But I wasn't going to scrimp on the paper.  As a tactile person, I wanted the cards to have a weighty enough hand to be taken seriously.  No regular 80 lb. card stock for me.  Paper Plus had what I needed with their Curious Metallics collection, and Jim even had samples on hand to let me feel and examine the paper before ripping open the packages.

After my design friends saw what Amy had done for me, they all wanted in on it, too.  Here are two other sets of personal branding Amy developed for two of my friends.

Kitty wanted her branding to reflect her sustainable design approach.

Front and back of Ashley's business card.  Snazzy, huh?

Please check out Amy's website for many more examples of her work.  She is so talented, as well as incredibly fun and easy to work with.  I think that is definitely reflected in her creative website layout and design!  Check out her home page!

Pretty awesome, huh?  Give Amy a call for your graphic design needs.  You will neither be bored nor disappointed!